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Introducing The Record Drop

An affordable way for musicians to get their music distributed across streaming platforms.

2 Nov 2017 / Opinion / written by TATC Staff

The Record Drop is a Cape Town-based start up that has created an affordable platform which allows artist’s music to reach its full digital distribution potential both locally and internationally, and it couldn’t have launched at a better time.

And they offer one of the most competitive prices in the world:

  • Single: R99 Once-Off
  • Album/EP: R299 Once-Off
  • Album/EP Lite (1 Album/EP + 2 singles): R399*
  • Album/EP Plus (2 Albums/EPs + 4 singles): R499*

*The 2 bundles above are valid for 1 year, meaning an artist can use any part of the bundle for the duration of a year.

The Record Drop distributes to all major music streaming sites in the world including Spotify, Deezer, Amazon Music and Tidal.

‘The Record Drop provides speedy service and support from real people, not automated voices, and we don’t take commission on earnings,” says Director of Development and Strategy, Damian Malgas. ‘We provide monthly reports as well as free ISRC codes, plus iTunes and Google Play pre-orders.’

Damian is a former pupil of Bishops Diocesan College and furthered his studies at the prestigious  ​University of Cape Town, graduating with a business degree in Economics and Politics.  He then went abroad to the USA where he received qualifications in Music Marketing ​from the B​erklee College of Music,​ and ​Music Business ​from the ​University of California in Los Angeles.

Being a solo musician himself Damian has first-hand experience of the challenges artists face in producing and distributing their music​ and views ​streaming as a tool that will make the access of music easier for generations to come​.

Bruce Langa Jr is the Director of Human Resources and Operations, and his unwavering passion and enthusiasm for the music industry is what inspired him to establish his own independent record label and entertainment company in 2014 ​called ​West Wing Academy Records.

‘The Record Drop is a division of New Mansa,’ said Bruce. ‘And we intend offering a full range of services which will include music publishing, music marketing and music videos. We want to help South African independent artists compete effectively on the global stage without having to be signed by major labels.’

Director of Sales and Marketing is Clyde Morta who is a communications professional.​ He gained a ​wealth of experience​ while working for ​Times Media Live​ in the advertising, marketing and sales departments. Clyde has a business degree in ​Business Administration from Heriot-Watt University in the United Kingdom.

‘Professional distribution is important if you want to be taken seriously,’ said Clyde. ‘About 97% of artists use Sound Cloud, because it is free to upload music and there is already an active community.  However the ‘down’ side is the connotation that this is for musicians who don’t take their art seriously, hence the slur ‘you’re a Sound Cloud rapper’.

November 2017 will also see the release of The Beat Drop which will be an online marketplace for producers and artists to buy and sell ‘beats’ in order to stimulate the collaboration in the local music market and improve access to quality music. This will be a first of its kind in South Africa.

All information is available on  http://www.therecorddrop.com/