Feature Opinion

Deezer: Discover New Music Every Day

Do you ever find yourself musically throwing back even when it isn’t a Thursday? I do, all the time. Luckily, the people that I follow on Deezer (majority of them being my friends) throw back even harder than I do.

Case in point: my good friend Nick Frost likes to throwback to his emo punk days when he was obsessed with The Used, while Mvlease (remember him?) throws all the way back to the 90s with this R&B playlist that has over 5000 fans. But my go-to throwback is this playlist of Biffy Clyro’s setlist from Ramfest 2014, where I get to relive every moment of the legendary set over and over for as long as I like.

But Deezer doesn’t only cover the formative music of your youth, oh no, they place a huge emphasis on up-and-comers and tracks that they think are bound to break the charts.

Earlier this year DeezerBy hosted its first South African artist as a guest curator, iFani, whose album later went gold. iFani joins the like of DeezerBy David Guetta, Icona Pop, Kid Ink and many more who have shared their formative music picks with their Deezer family!

Last week Freshlyground launched their first single in 3 year and they did it on Deezer. More and more artists are starting to realise the potential of streaming, not only as a great consumption tool, but as a flawless marketing one. As an indie artist, uploading your music through an aggregator onto Deezer means that it’s live and accessible in more than 180 countries around the world. Not too shabby if you want to get your music heard.

And if you’re a touring band? What better way to market your tunes in a foreign country than by having it readily available for your audience to stream before you ever touchdown. There are numerous ways in which streaming is taking over from stereotypical forms of music consumption, and Deezer is leading the way.

So if you haven’t already, I urge you to download the Deezer app for a premium music experience and if you’re a Vodacom subscriber you get the first 2 months free if you click here now.

And then after you’ve subscribed you can listen to our exclusive throwback playlist below.

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