Boiler Room and Ballantine’s Scotch Whisky today announce the launch of True Music Africa, a four-city tour that will take in exciting underground music scenes from countries as diverse as South Africa and Kenya.
Boiler Room x Ballantine’s True Music Africa kicks off in Cape Town later this month with a line-up featuring the most pivotal hip hop artists involved in the local music scene.
Boiler Room and Ballantine’s are committed to supporting and celebrating uncompromising artists who do it ‘their way’. With their True Music platform, the partnership champions artists with a pioneering spirit and challenges them to continue pushing boundaries.
Africa, a vast and hugely diverse continent – culturally, politically and geographically – is known for its myriad musical styles. From gqom to Nairobi nu wave and eclectic afro-fusion, True Music Africa will tell the stories of the varied music scenes sweeping the continent and the key innovators in each space who share the ‘hustle mentality’ – all via compelling documentaries and live-streamed parties to bring Africa’s True Music scene to a global stage.
The Cape Town show features some of the country’s most well-respected original self-starters, including:
- K$
- Dope Saint Jude
- Youngsta CPT
- Aux Womdantso
- DJ Lyle
It will all culminate in July when Johannesburg will play host to the True Music Forum, a space for the international music community to learn, exchange and build new ideas through panel discussions and workshops. Look out for further information on speakers and panel topics coming mid next year.
Boiler Room x Ballantine’s True Music Africa follows the success of the recent global True Music projects, headlined by Maya Jane Coles and Seth Troxler, as well as multiple visits to South Africa together. The project will be the first time Boiler Room have hosted their signature broadcast events in Cameroon or Kenya.
Patrick Venning, Ballantine’s Marketing Director said of the project: “Africa is full of diverse sounds and artists pioneering creativity. As the influence from a vast range of music genres across the continent is increasingly felt in European and American production, global tastemakers are looking towards their thriving underground scenes for inspiration. Our previous shows in Cape Town and Johannesburg with Boiler Room were some of the most sonically exciting we’ve had the pleasure of working on. So, this time around we’re looking forward to going back and getting even deeper under the skin of diverse nightlife cultures with True Music artists.”
Blaise Bellville, Boiler Room Founder & CEO added: “We’re very excited to be taking our partnership with Ballantine’s to Africa to celebrate pioneers of new sounds across four territories. Our vision for this project has been to work with artists who have crafted not just the sound, but often the ground up infrastructure of hyper-local music communities as well.”
To check out more on True Music head to truemusic.boilerroom.tv
@BallantinesSA #TrueMusic
