Press Release

Ballantine’s announce second edition of Stay True Labs

Often, the most authentic conversations happen amongst friends, on a couch in a relaxed setting, whilst sharing a bottle of Ballantine’s Scotch Whisky.

As part of its ongoing Stay True Journey, Ballantine’s will sit down with Kid Fonque, African Ginger and Daev Martin for the brand’s next Stay True Labs couch session in downtown Johannesburg on 25 April 2018.

Stay True Labs is an opportunity for different tribes of artists, creators, producers, designers, inspired people and fans to connect over Ballantine’s Finest. These sit-down sessions give people the chance to make invaluable connections, inspire new ideas, have meaningful discussions and to show how meeting up over a whisky is more valuable than you think. “Ballantine’s believes in the connection that happens when we meet to talk in person, face to face,” says Simone Moita, Ballantine’s Brand Manager.

Ballantine’s chose to collaborate with Kid FonqueAfrican Ginger and Daev Martin because they share the brand’s Stay True ethos. “Ballantine’s Whisky supports and celebrates artists who refuse to compromise and have the confidence to make music their way, to Stay True to their craft. Ballantine’s is built on the same values that make True Music worth supporting.”

Stay True Fans – get your tickets

But Stay True Labs wouldn’t be complete without you, the Stay True Fans. Ballantine’s wants you to be as much a part of the conversation as Kid Fonque, African Ginger and Daev Martin. A limited number of tickets will be available to fans who are on their own Stay True Journey, those bedroom producers, backroom designers and behind-the-scenes side hustlers who are making it happen for themselves.

We’re calling you. Sign up for your chance to get a ticket at and tell us what your ‘thing’ is, how you’re backing your own Stay True Journey.

Ballantine’s will capture and curate content from Stay True Labs into a film that will focus on the Stay True conversations from the night. These will be edited into bite-size pieces of content that will be shared across Ballantine’s platforms with those who weren’t at the event.

Ballantine’s Stay True Labs event details

Time: 19:00-23:00

Ballantine’s Finest, snacks and live music will also be on offer.

Stay close to Ballantine’s online for news and updates on Stay True Labs and other exciting platforms.