Feature Opinion

Prime Circle release ‘Innocence’ video

With Gavin Davis at the helm of Prime Circle’s new video for single ‘Innocence’, the end product captures the confusion that comes with trying to maintain a shred of innocence in this bizarre, confusing world.

Shot mostly in ever-effective black and white, there’s a poignancy to this piece that will touch even the most hardened of hearts.

Matching the minimalism in the music, every shot is simple and neat and creates a sense of living in one’s own head. Within this moody, introspective atmosphere there’s a touch of innocence in the video that finds its way through the grayscale with children skipping around a forlorn looking Ross Learmonth and a Boston terrier tearing down a corridor in slow-motion.

This innocence is juxtaposed by shots of gambling, whiskey, and dead cigarettes as the song calmly, almost morosely, makes its way through the trials of adult life.

If a music video is meant to be a visual extension of a song then this video is almost perfect. Watch the video below.

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