As the credited creator of the enigmatic new genre “Afrofusion” – the rich blend of Afrobeats, hip-hop, dancehall and R&B – the Nigeria-born singer and songwriter is among contemporary African music’s biggest stars and Apple Music is thrilled to be propelling his music to the world.
In 2019 Burna Boy achieved impressive milestones in the U.S. with a debut performance at Coachella, a BET Award for Best International Act, and now a coveted spot in Apple Music’s prestigious Up Next program.
His feature on Dave’s “Location” peaked at No. 4 on Shazam in the UK this past April and his song “On The Low” is the most added track
on Apple Music in Nigeria. Burna Boy has received over 100 million streams to date on Apple Music globally.
“Apple continuously comes up with new initiatives to support artists globally and push the African culture. It’s an honour to be a part of this and with my African Giant album coming out soon, the timing is perfect,” Burna Boy excitedly told us.
Check out his exclusive interview below with Beats 1’s Julie Adenuga.