Feature

Y2K & bbno$’s “Lalala” is the pop anthem you didn’t see coming

While Lil Nas has had everyone distracted for the last 15 weeks by holding the #1 position on the Billboard Hot 100, back at the ranch something else has been cooking on the hot plate.

LA based-producer Y2K (real name Ari Starace) and Vancouver-born rapper bbno$ (real name Alexander Gumuchian) released “Lalala” with very little fan-fair.

However to-date it’s notched over 27 million streams and 9 million plays on Youtube, thanks in part to its success on Triller and video app TikTok, where three different snippets of “Lalala” have been used over 900 000 times in make-up tutorials, comedy skits, and the #BottleCapChallenge.

And in a genius marketing ploy, before they dropped “Lalala” Y2k and bbno$ hit up popular blogs Lyrical Lemonade and Elevator with fake origin stories about how the two met and created their catchy song. Both posts provided the fuel the track needed to propel it into the streaming stratosphere.

Oh and did I mention it’s also sitting pretty at #32 on the Hot R&B/Hip-Hop Songs chart? 

While the whole thing might be a bit repetitive, I give this one week before you turn up to it.