Compelling, cluttered, and staked on a whole lot of camaraderie, Ginger is leading BROCKHAMPTON back with a maturity on the collective’s shoulders.
Last year was a rough one for the rap-hop boy band. After the expulsion of Ameer Vann after he was accused of sexual misconduct, the boys churned out Iridescence, hit a collective brick wall of burn-out and took a 6 month hiatus.
Ginger sees their return to the scene tackling self-fulfillment from the perspective of a bunch of early twenty-somethings grappling with the churning reality of real life.
The opening tri-fector which is “NO HALO”, “SUGAR” (a cluttered love song tipping the scales of pop) and “BOY BYE” (think staccato carnival, eerie and obtuse) kick off the album with the kind of garrulousness which leaves you scratching for more.
Production weaves and cuts, bridging – sometimes not quite – each artists’ style into the conglomerate. Champion shines, unpacking his relationship with religion, on “HEAVEN BELONGS TO YOU” but the melody trips up. “IF YOU PRAY RIGHT” is unsettling and dull.
“GINGER” dives in to pick up the slack, while “VICTOR ROBERTS” pack a punch with a hard-hitting reflection on childhood trauma.
It’s lovelorn and nostalgic, driving and powerful in equal measure. They’re rebuilding – and it sounds just fine.