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Gigi Lamayne will represent SA at ADE Beats, a branch of the lauded ADE Conference in October

Organisers of the international music conference ADE Beats have confirmed that South African hip hop artist Gigi Lamayne will be attending their 10-year anniversary edition as their special guest this October in Amsterdam.

Blazing a trail for herself, having won six South African Hip Hop Awards (SAHHA) to date the rapper, singer, song writer and poet is known for her charismatic stage presence, versatility and amazing lyrical abilities, Gigi has earned her place as the number one independent female hip-hop artist in the country right now.

“I am very excited but also truly honoured and humbled to be representing South Africa on a global scale. I believe this trip will help inspire me and contribute to the completion of my album, due for release in 2020. I am ready to take Gigi to the world and hope they are ready for me,” Lamayne explained excitedly.

Gigi will be highlighting how she independently built up her success as female MC in SA music industry. She will share her insider view on the trends and opportunities in the hip-hop scene in South Africa, her creative ambitions, and her vision on artist driven international collaboration in the global hip-hop scene.

She will also be discussing her current projects and the context of the South-African hip-hop scene, her view on the globalization of the music industry and hip-hop in particular, with new stars, sounds and trends coming from all over the planet, and of course specifically her role in that.