Queen has launched You Are The Champions, a unique new campaign that gives fans an exclusive chance to become a part of Queen history with a starring role in three brand-new, user-generated videos for three of the band’s most celebrated tracks.
The campaign launched to celebrate Queen’s iconic music video for “Bohemian Rhapsody,” becoming the first pre-1990s video to reach one billion views on YouTube.
Speaking from the band’s current sold-out North American tour, founding Queen members Brian May and Roger Taylor said, “We are honoured that Bohemian Rhapsody has just hit one billion views on YouTube. We want to thank you all and celebrate with our amazing fans all around the world by creating three new music videos to our songs, all featuring you! Whether you are a musician, singer, dancer, visual artist or you just want to have some fun. Go to youarethechampions.com to find out more and we’ll see you on the road somewhere.”
As part of the campaign, musicians, singers, and instrumentalists can take on “Bohemian Rhapsody.” Visual artists will get the chance to design any word or phrase from the lyrics of “A Kind of Magic.” And, finally, dancers will be able to give their own interpretations for “Don’t Stop Me Now,” with a special instructional video created by Polly Bennett (Rami Malek’s movement coach from the hit film, “Bohemian Rhapsody”).
In addition to the three music videos created by user content, a fourth video for “We Will Rock You” will recreate the song’s iconic BOOM BOOM CLAP using a collage of sporting event sounds. As a result, the new version will live as a sonic homage to the song’s energized relationship with sports.
Fans can visit YouAreTheChampions.com to find out more and add their submissions* until the 18th of August.
*Terms and Conditions for UGC submissions here.