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Black Coffee and Usher’s collab scores the SA DJ a giant billboard on Times Square

Yesterday Black Coffee dropped his brand new single with Usher called “LaLaLa” which, surprise surprise, has gifted our most beloved export with his first giant flashing Apple Music Billboard on Times Square in New York.

Always one to speak his mind and never one to look a gift horse in the mouth, this morning Coffee tweeted how grateful he was and man, doesn’t that Billboard look sexy?

With this track, Black Coffee also becomes the first local artist to feature on the cover of Apple Music’s New Music Daily, a feat in itself and deservedly so.

The last time I heard him talk was on a Red Bull panel in Johannesburg circa 2016, where he announced he’d signed to William Morris Agency in LA and that it was his dream to compose a soundtrack for a big Hollywood blockbuster – to say his tenacity was inspiring was to say the very least.

The DJ has always shown TATC love and is consistently humble and respectful to media and his followers no matter how hard his star climbs and we are here for every second of it.