Deezer, continues to help emerging talent bring their music to fans across the globe with the announcement of the new addition to the #DeezerNEXT family – singer, songwriter and producer, Tshego.
The breakthrough artist (aka The Pink Panther) brings fresh sounds and a unique voice to the SA hip hop scene.
Born in the United States, Tshego settled in Mafikeng, South Africa in 2002 where he honed his craft. The artist impressed fans with his breakout EP Since 1990 in 2014 and has been attracting attention from veterans and newcomers ever since.
The recent release of his debut album Pink Panther shows a versatile artist who can effortlessly combine R&B, hip hop and Afro-pop, while featuring talented artists including: King Monada, Riky Rick, Thabsie, Kwesta, Tellaman, Frank Casino and Focalistic.
A new addition this year is the dedicated Deezer NEXT Channel that is filled with exclusive content from the NEXT artists including live sessions and their personal ‘inspirations’ playlists.
With previous Deezer NEXT Alumni including Jorja Smith, Rag‘n’Bone Man and Anne-Marie, the current Deezer NEXT 2019 artists have already collectively experienced a 282% stream increase since the program began this year.
January’s global pick Lewis Capaldi has also seen a boom of 854% in fans / 244% in monthly streams on Deezer since the start of the program, while Sam Fender experienced a 225% in fans / 424% increase in monthly streams.