Where in the world is Jeremy Loops? It’s a game I play often.
In all seriousness though, The Loopster has done us all very proud over the last few years and ahead of his largest UK headline show to-date at the O2 Academy Brixton, he’s dropped a new video for single “What Would I Know” to abate the hungry masses.
Joining forces with award-winning director, Rob Smith (who he worked with on the SAMA and Loerie-winning video “Gold”) the video sees Loops star in his very own Spaghetti Western, shot using the unique landscape of Springbok as their backdrop.
Smith cleverly Googled “Horse Trails Springbok” and subsequently found the picturesque Namaqua Horse Trails, who accommodated with the location, the gorgeous horses featured in the video, and professional horse wranglers on site.
“We make this human error of always seeing others as joy thieves and the source of our problems when often it’s us standing in our own way,” Loops declares when asked to elaborate on the meaning of the song. This idea of being your own worst enemy is then expanded upon in the video as the protagonist encounters a villain who is eerily familiar.
I really like this creative partnership that Loops and Smith have forged and hopefully they continue to develop it into the future.