Feature

Meet In_: the podcast dedicated to changing the way we view our ever-evolving culture on a daily

Looking for a platform which dives in at the deep-end in discussion of some of the most relevent and hard-hitting topics of South African youth and evolving culture? in_ might just have your back.

Spawned from a decision to share the work of the Observational Insights department of Capetonian digital agency HaveYouHeard, in_ is a cultural showcase of videos, podcasts and articles. This is content that they have compiled and gleaned through their collaborative work with the people changing the cultural landscape of today, those who are making their voices heard.

in_ has thoroughly explored an array of multi-fold themes – from responsible pet parenting (roping in Joanne Lefson, the woman behind Oscars Arc and The Woof Project), to cannabis. They’ve spotlighted topics which centre around current environmental concerns (from sustainable fashion to biomimicry), and then gone seemingly 180 in a three-part deep-dive into the #MenAreTrash movement.

They’re here to introduce the masses to the people who are shaping culture – through showing them the way they live, the choices they make and why they make them.

Brett Rogers

“We want to tell the truth however it appears, we are a mirror to the world, and the world will tell us its truth,” says Brett Rogers, editor of in_. “It’s our job to be able to seek out those truths and then tell the stories as best we possibly can.”

And they’ve got a lot of truths still to drop. With 19 podcast episodes on the table, by March 2020 they aim to host the inaugural in_ event of guest panel discussions which will go even deeper into the topics they have begun scraping the surface of.

“My favourite upcoming theme is that of Rewriting History,” adds Rogers. “Where we look at the history that was hidden by colonial education, it’s an extremely exciting time to be African and we are desperate to tell more African stories.”

Rogers is right, it is indeed an exciting time to be African. The spotlight of the world is on us from all creative angles and it’s vital that we have platforms like in_ to tell these kinds of crucial stories.

Check out all of their episodes here.