While the call to entry for this year’s SAMA26 kicks into full gear, the organisers have now announced changes in two categories and the addition of one.
The Best Kwaito Album category is back to replace the Best Kwaito/Gqom/Amapiano. This category will encompass Gqom and Amapiano as sub-genres under the kwaito umbrella body so in essence, nothing has changed here.
The Music Video of the Year Award has become a public voted category like the Record of the Year Award. This will afford fans a chance to make their voices heard when it comes to the music video that got them entertained in the last year. But unlike previous years, this award will be given to the artist.
On the technical side, a newly minted category Best Produced Music Video has been introduced. It honours directors and producers of music videos. Music videos are storytelling tools and are aligned to the message of the song. Directors and producers put much effort in ensuring that a brilliant quality music video that captures the desired outcome from the audience is made.
“The reconfiguration of these awards is a part of a continuing exercise to keep the SAMAs relevant and a proper reflection of the trends and direction our music is taking. We still urge musicians to submit their entries for SAMA26 consideration. There is no bigger platform to honour and recognise local music talent across the spectrum than the SAMA,” says Nhlanhla Sibisi, RiSA CEO.