You might already know this track purely for its dual reputation for misheard lyrics (by literally everyone) and the viral meme it sparked which sent the internet into a frenzy of dubbed mash-ups featuring the likes of Gwen Stefani and Ariana Grande. It also sparked its very own TikTok dance-off which saw the track streak across the airwaves.
It isn’t Doja Cat’s first rodeo in the viral spotlight though. In mid 2018 – post dropping her debut album Amala earlier that year – she posted a hastily shot video for her satirical track “Mooo!” (although I’m not even sure if the lyrics “Bitch, I’m a cow/ I’m not a cat/ I don’t say ‘meow'” count as satire) which saw the net explode.
Cut to 2020 and just to add to her lauded smash hit reputation, Doja Cat dropped a colour-soaked vintage style visual for “Say So” – a sultry throwback to summery 1970’s LA. Directed by Hannah Lux Davis (who has churned out vibrant videos for Kacey Musgraves, Charlie XCX too), it plays off a retro Hollywood Hills consort theme.
Doja Cat reclines in a plush, vinyl-filled abode, when enters sexy handyman to fix the record player – and she just can’t keep her eyes off him. Night falls and the party moves to a disco club. Doja Cat as a tiger at his side, sexy handyman busts out some moves.
It’s a delightfully vintage LA dream of a video, as snap-back and sassy as the artist herself.