The Strokes solidified their stance as one of the coolest indie rock bands around last month when they peformed a wild rally for Bernie Sanders which got so raucous it was shut down by police.
Now they’ve just dropped a new track and video straight off their upcoming album The New Abnormal, which drops on the 10th of April. Directed by Andrew Donoho, the video for “Bad Decisions” tracks a slapstick parody which eventually goes horrifyingly wrong – as a 1970s-themed commercialised rollout of clones of the band eventually hits a defective wall.
The track harks comfortably back to the jangling strains of ’80s pop, but the sepia-toned video is easily a decade behind. The thumping drums and easy guitar work are a nod both to their original work and proof of their progression out of a sound which became blueprint for all indie bands for a while.
In the video The Strokes are no longer a band of human beings but a hot new product on the shelves to be summoned by a bedazzled machine as expressionless playthings. And while the track is a bit of a semi-sweet love song, the video unfurls the commidification of the general industry with quirk and a little dose of unnerving truth.