Apple Music launches “Stream Local” initiative to support SA artists during the Covid-19 pandemic

By now you know the drill – The Covid-19 outbreak has severely impacted a number of sectors, the music industry being one of the hardest hits.

As a way to support musicians in their time of need, Apple Music is launching an initiative called Stream Local, specifically to support artists from South Africa and across the African continent.

The campaign, which kicked off last week, will see Apple Music feature the very best South African playlists, albums and singles on its main browser page, offering subscribers the very best in local music.

The playlists will include the likes of Mzansi Hits, Mzansi House, Amapiano Lifestyle, Afrikaanse Treffers, Mzansi Soul as well as Essentials playlists from South Africa’s biggest artists including Nasty C, Cassper Nyovest, Joyous Celebration, Karen Zoid and more.

Stream Local will feature some of Mzansi’s chart toppers; from the likes of Elaine, Blaq Diamond, Kabza de Small and DJ Maphorisa to Spoegwolf. The list also includes latest releases from the Bongeziwe Mabandla, Ami Faku, Sha Sha and Brendan Peyper.