Converse’s #CreateAtHome campaign introduces a new way the brand is working with its communities across the globe, challenging people to share their creative work.
In South Africa, the brand is partnering with J’Something to elevate new voices through #CreateAtHome. Both artists selected to collaborate with J’Something have a unique factor: S’phiwe Moya’s flow, energy and her ability to bring lyrics across and Aidan Fraser’s unforgettable tone and character.
The resulting song, “Wish You Were Here”, shows a range of diversity and versatility with J’Something co-producing and Jay Em editing each artist’s part that was sent via voice note, a process that is essentially unconventional but which yielded an amazing result.
Listen to “Wish You Were Here” below.