Feature

Meet POWFU: the Canadian lo-fi hip hop breakout star with earworms for days

It was only in February last year that Canadian rapper Powfu (real name Isaiah Faber) dropped his debut “Death Bed (coffee for your head)” and it’s been a straight ride to the top of the viral charts for this guy.

With over 5 million TikTok videos featuring the track (including the viral “Quarantine Cutie” series) and over 45 million views of the official music video “Death Bed” has fast-tracked to becoming the soundtrack to a whole lot of Gen Z’ers in lockdown.

It’s a lo-fi hip hop track, an angsty break-up song which features a sample of Filipino-British singer Beabadoobee’s debut single “Coffee” – and despite the catchy, candy floss beat and narrative prose, it’s that sample which makes this track such an earworm.

He’s making lo-fi hip hop mainstream. His latest release is “I’ll come back to you”, and is accompanied by a Japanese-style animated video which tracks a futuristic boy-goes-to-war-and-loses-his-girl sort of narrative. Silvery samples meet a languid beat over which he spins out a tale of packing up with your parents and leaving the girl you love behind. 

A classic ode to love lost, it’s riddled in deeply relatable teenage melancholy, packaged with just enough poise to pit him against contemporaries with years on him. It’s cute and effortlessly catchy – yet again. 

POWFU also has a debut EP in the pipeline which we’re super happy to announce features a dope remix of “death bed (coffee for your head)” featuring one of Powfu’s all-time favourite bands, Blink 182