Cape Town-born, New York-based artist, Rohil Aniruth has fully immersed himself in several creative mediums. He’s found success as a writer, filmmaker, and game designer for his socially conscious, subversive, and at times, darkly comedic work centered around interpersonal connection and identity. Now Rohil brings his creative sensibilities to Run Me Back, an experimental hip hop EP sharply contemplating his place in America and the process of building and defining “home” in a new country while staying true to your roots.
The project juxtaposes the trying experiences of the U.S. immigration process, with witty American pop-culture references — and contextualises Rohil’s observational humour through his upbringing as a South African Indian during a newly post-apartheid era. The EP boldly discusses race, cultural consolidation, and lightly satirises the nature of contemporary discourse.
Rohil moved to New York at eighteen as an international student, studying at New York Film Academy, then later graduating from The New School with a degree in Design & Technology. Rohil’s unique voice quickly propagated the internet through his cultural commentary on The Huffington Post, CollegeHumor, and Hyperallergic.
His video games garnered attention with exhibitions at The Microsoft Technology Center in Time Square and New York’s beloved Babycastles – securing him a place as a designer on popular mobile franchises like Pop-The-Lock with 30+ million downloads. During this time, Rohil also became an irreplaceable member of New York’s emerging music scene, working with artists like Santangelo and Quiet Luke, and beginning the initial writing process for his EP.
Still, it was during a radio interview on Cape Town station, ONE FM 94.0, about his film Self-Love for HBO’s APA Visionaries festival, where the core mission behind Rohil’s hustle became clearer. Rohil is using his work to create spaces that fearlessly showcase diverse and often marginalised voices and championing self-actualisation. These pursuits continue firmly through the vulnerable yet self-affirming lyricism in Run Me Back.