Josh Middleton is back with his brand-new single “Caught Up” and a music video to boot.
The 17-year-old South African pop prodigy has cemented himself as a staple on the international pop scene, having signed the same label as Ed Sheeran, Sam Smith and Chance the Rapper – and his latest single is not something you’ll want to sleep on.
“Caught Up” masterfully navigates the fine line between being a pop bop and a more soulful ballad. While it certainly has all the trappings of a good old pop song, with its acoustic-style guitar and an electronic-style beat which helps pick up the pace during the chorus, what really sets “Caught Up” apart is Middleton’s distinctively rousing voice. I’m not exaggerating when I say that his vocals are mesmerising.
Just as the song showcases Middleton’s vocals, so the video showcases the song by stripping away all pretense and inviting one to really feel and see his emotion as he sings. There is beauty in simplicity and the video for “Caught Up” is an artfully executed example of this. It shows Middleton, alone, as he wades through the shallow waters of a lake, cutting a striking yet lonely figure in a red suit which contrasts starkly with the moody grey surroundings.
Favouring atmospheric nuance over theatrics and spectacle, it simply asks that you focus your attention on only two things: the song itself and Middleton as he sings.