Psychedelic punk experimentalist Hugh Davison brings two different styles of music video together to bolster the message of his latest single “Southern Cross”.
Davison’s at-times Thom Yorke-esque voice asks questions about our society as he crafts the sound of dystopian revolution – the immense breaks sounding like battles that will go down in history.
The visuals that accompany this sonic revolt bring with them elements of totalitarian propaganda and cosmic objectivity. The latter exists in the form of a highly contrasted black and white performance video set in the vastness of the Milky Way while the propagandist edge is brought by the lyrics flashing across the bottom of the screen as red subtitles.
It’s during those immense breaks that the subtitles really take centre stage. As the music starts descending into chaos the words are swapped for symbols that represent every aspect of our world from religion through to consumerism and even meme culture. As they flash at the bottom of the screen in the same daunting red as the lyrics, the symbols combine with the music to become the menacing propaganda of a ruling elite obsessed with control.
What gives the video for “Southern Cross” its edge is that Davison doesn’t mix music video styles for the sake of it but rather brings them together to create one powerful piece of art.