James Bay’s first release for 2020, as well as the first single of his upcoming album, plays on tender guitar strings before jumping, all guns blazing, into a loved up chorus.
The video for “Chew On My Heart” was shot last month, via safe social distancing by Philip Andelman, (Taylor Swift, John Mayer, Lenny Kravitz) and much of the video plays out as if through a kaleidoscope, pairing coloured lens flares with wheat fields taken straight out of a Van Gogh painting. It’s an all-round dreamy visual.
Bay has described the new track as an outpouring of love, a huge theme across much of his music. With his guard down, he brings on an ensemble of kick-drums, pop melodies, choir vocals, and, wait for it, a key change! Yes, you heard right, key changes do still exist, and this one’s great.
It’s the timeless song-craft of fan faves “Let It Go” and “Hold Back The River” that we love him for, and while “Chew On My Heart” swaps the heartfelt writing for stadium anthems, lets be honest, this award-winning multi-platinum songwriter can pretty much do anything he likes.