Feature

Talent development project Hitchat is selling dreams to emerging talents as their hip hop darling, Noss the Boss takes the spotlight

Founded in 2019, Cape Town-based entertainment company Hitchat may still be in its infancy but it’s growing legs rapidly and hopes to become the leading entertainment platform in emerging markets.

Having recently partnered with MusicTime and Ayoba to help develop rising talents they introduce their first recruit in the Hitchat Music Academy to the world: hip hop and rap artist Noss the Boss. 

Hailing from Khayelitsha, Cape Town, Noss’s musical journey started in 2017 and gained momentum when she grabbed Hitchat’s attention after auditioning at one of their events in Philippi Village. Noss delivers a feisty performance for her first live session video in her cover of South African rapper Emtee’s “Plug” which dropped last week and she may have just one-upped Emtee on his own track.

Since being signed to the project, Noss has received training together with Hitchat’s music industry professionals and is currently working on her first EP – she’s oozing potential and while her sound is still finding its feet, the dynamite diva has the flair to go far.