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Bring Me The Horizon’s new video for “Obey” featuring YUNGBLUD is a fiery futuristic collab with a welcome twist

When Bring Me The Horizon dropped “Paradise Eve” at the end of June, it came at a time when I was deep in my lockdown depression and gave me the perfect opportunity to scream something out at the top of my lungs.

Similarly, their new video for “Obey” featuring fellow Brit rockstar YUNGBLUD, dropped at a time when I’ve been asking myself larger life questions. And as esoteric as that sounds, it’s true – 2020 has been one of those years for a bunch of people.

At its core “Obey” is a soaring ode about how, as a society, oppression has been so normalised in our DNA that we can’t even see it anymore.

“We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don’t even want to think about,” Sykes confesses and it’s a harsh reality to be faced with, in truth. “They tell us how to live with a smile on their face, like shit ain’t fucked up, inform us of tragic statistics like it’s nothing… it’s a weird world.”

Shot in London and directed by Sykes himself, the video stars Sykes and YUNGBLUD as two robots who battle each other before, well, you really just need to take my word for it and watch this.

Written by BMTH with additional production by Doom and Doom Eternal composer Mick Gordon, “Obey” is the third track lifted from the band’s first EP of the Post Human series and looks set to express the band’s most boundary-crossing, powerful music to date. Which is saying a shit tonne.