Following the release of his cathartic debut solo single “Into The Rain” off his upcoming solo album The Great Valley Redemption, rock singer-songwriter Jacques Moolman, has unveiled the intricately hand-drawn and charmingly playful music video for his latest single “Bedtime Sweater”.
Conceptualised and animated by talented artist, Chloe Andrea, Moolman is incredibly proud of this music video explaining, “I was first approached by Chloe Andrea after she’d watched one of my live, lockdown streams and had seen me perform ‘Bedtime Sweater’. Chloe immediately suggested that we run with an animation for the video and I just fell in love with the concept. What I really think works about the animation is that its dualistically playful and monochrome at the same time, very much like the song itself – having a fairly upbeat verse riff that leads into a groaning grunge chorus that both fit perfectly with the themes and emotions of fresh, tumultuous, young love.
“Chloe has this amazing eye for form and design, so my anticipation for what she was working on behind the scenes was huge!” he smiles. “I’ve never released an animated video for any of my music, but the work that Chloe has done on ‘Bedtime Sweater’ completely exceeded my expectations.”
Asking Chloe Andrea about the creative behind the video she explained, “This is a love story. Intimate moments of a relationship no one could know, what falling in love with someone looks like. Its hand drawn, complicated and wildly poetic. That feeling when her bedtime sweater comes off and all that’s left is vulnerability and dreams.”
It’s a really striking visual and the pairing of Moolman and Andrea makes for great teamwork that’s hopefully not a once-off.