Our age is indeed digital and there’s something about the way myageisdigital puts himself across that portrays the world of electronic music as that much more of a sci-fi experiment. His latest single and accompanying video drives that point home even further, with a cleverly orchestrated sketch “animation” which lends a gritty, futuristic feel to his project as a whole.
“Bang Bang” was penned a while ago as a mugshot track which never quite found its own sound – now it comes through as a fully fledged electro-rock anthem, replete in eerie, building and relapsing soundscapes which leave you wanting. Written as an exploration of the furore which was ignited by the infamous Kevin Carter photograph of a starving girl and a vulture, the track come equipped not only with sonic guns, but contextual ones too.
The video takes an entirely difference stance – so much so that if it weren’t for the lyricism they’d hardly tally up. But the stance comes well rewarded with a unique visual in the form of sketched cutouts, clever iPhone footage, and a colour-soaked lens which results in a striking almost-animation – following a fallen astronaut attempting to fit into the world into which she’s landed.
The result is a striking, explosive, and yet simultaneously balanced, electro-rock banger, packed with creativity and nuance alike.