Jozi pop gem, Lyla Faye’s musical roots run deep. Having grown up with parents wrapped up in the industry – her father the drummer for African Jazz Pioneers and her mother the group’s manager – it is no wonder she caught the attention of SA’s alt-pop muso giants Locnville who co-wrote, produced and recorded her energetic debut single, “Take This Town” in March last year.
Although a jol-jam through and through, South Africa’s Covid-19 lockdown – which followed hot on the heels of the single – pushed Faye to reinvent the meaning of the track and improvise with a video concept that would be more fitting for the current social climate.
The result: a zestful visual ode to a social interaction-craving society.
Conceptualised by Faye and directed and shot by Kristen Richard and A’moure Adendorff of Kamo Productions, the video follows Faye in a fix: it’s 9pm and Faye wants to go out and dance but lockdown level three protocols have other plans. In search of a Covid-conscious way to party, Faye remembers the VR headset sitting on her bed, which transports her to the streets of Hazelwood, Pretoria, to bounce down the streets in her poppin’ pink outfit.
A genre-fluid bridge-builder, “Take This Town” is here to show just how fun that 2021 party for one can actually be.