Soweto-hailing vernac rapper Bongeezy (real name Bongani Ntombela) first stepped onto the scene in 2014 with his electrifying debut EP, Bright Colours.
Seven years and a pandemic later and the self-proclaimed Boujee Rap artist has bounced back onto the scene with polished single and visual offering “Konnichiwa”.
Directed by Jono Hall and produced by 9thAUDIOBEATS, Hall used the song’s name “Konnichiwa” – meaning both “hello” and “goodbye” in Japanese – as a launchpad for the video’s concept of contradictions and complexities attached to life’s journeys.
Struggles and triumphs, old and new, past and future came to life by costume designer, Joel Janse van Vuuren’s needle and thread, who drew from African mythology to create two creatures representative of dust (symbolic of the past and of struggles) and water (symbolic of cleansing, triumphs and the future) and commanded in hypnotic motion by dancers Eugene Mashiane and Mandla Sunnyboy Motau Ntuli.
“They are Bongeezy’s struggles, our struggles – the things that are within us that we are either trying to set free or drown forever,” comments Hall.
This simply orchestrated, beautifully colour graded, and moving piece of art is a message to unshackle yourself from the past and walk freely into the future.