Billie Eilish has unveiled details about her highly anticipated third album, Hit Me Hard And Soft, set to release on 17 May.
The album was written by Billie Eilish and FINNEAS (her brother and long-time collaborator) who also produced the album. In a departure from tradition, she has chosen not to release any singles beforehand, allowing fans to experience the album in its entirety.
Alongside the album announcement, Eilish also introduced a comprehensive sustainability plan aimed at reducing her environmental impact.
Vinyl copies of the album will be pressed onto recycled or eco-vinyl, packaged with recycled materials, and enhanced with raw, plant-based ink. The album sleeves will be 100% recycled and reusable.
This eco-conscious approach follows Eilish’s commitment to environmental activism, motivated by her upbringing and personal values. She has criticised the industry’s practice of releasing multiple vinyl formats to boost sales, emphasising the wastefulness of such practices.
Despite this, Eilish will offer eight vinyl variants of Hit Me Hard And Soft, with consistent artwork and track-listing to reduce demand for multiple purchases.
These editions will include a standard black variant made from 100% recycled black vinyl, as well as seven coloured editions crafted from Eco-mix or BioVinyl.
Her sustainability efforts extend beyond vinyl production as cassette casing will be made from recycled materials and tour merchandise crafted from leftover stock, organic or recycled polyester or cotton, and non-toxic dyes.
Eilish hopes that these practices will set a standard for other artists to follow, making eco-friendly initiatives commonplace in the music industry.
