Hugo Pooe’s latest EP NOT SO DISTOPIA isn’t just an exercise in genre-bending, it’s a showcase of fantastic songwriting. The self-written and self-produced project takes listeners on a journey of introspection and actualisation, creating an impressive narrative that begs for indulgence.
The project opens with “Foreign” – a cheeky and grimy song laced with rock undertones. It tells the story of someone chasing their dreams, with an interesting juxtaposition of feeling and style.
“Shadows” follows as a fully-fledged punk ballad, and perhaps stands out as one of the EP’s strongest songs, revealing a more vulnerable side to Pooe’s sound.
The young artist taps into a 2000s nostalgia on “Angels vs Demons” – reminiscent of Kid Cudi’s Man on the Moon era, delving into themes of morality and profound questions of self.
“Moms Praying” is a powerful expression of blackness, serving as both a reflection on the struggle to belong, and a tribute to mothers who hold onto hope. The writing is striking in its depth, showcasing a level of self-reflection that many artists can and will never reach. “Could you imagine what it feels like to be Black?” Pooe poignantly asks.
The project concludes with “Hypocrite (Revenge Outro)” – a two-part offering that contrasts gritty intensity with soft instrumentation, and even softer melody.
Hugo Pooe’s sound brings to mind artists like Teezo Touchdown, Joey Valence and Don Toliver, with a dash of hyperpop too. There’s also a nod to the groundwork laid by earlier pioneers like Petite Noir and even Skunk Anansie.
He’s contributing a fresh perspective to the alternative scene in Jozi, building on the momentum created by acts like CLUB VALLEY and Internet Girl, and NOT SO DISTOPIA packs so much into just 25 minutes.
Independent artists are playing a pivotal role in reshaping the local hip-hop and pop scenes, and it’s beautiful to see. With this impressive project, Hugo Pooe has established himself among those setting new standards, no doubt trailblazing a new culture of South African punk.
