At its core, “Victim of Data” is a statement about South Africa’s notoriously high data costs but outside of that it’s another glimpse into Shameless’ endless talent and personality.
“I’m a victim of data,” are the lyrics that kick the song off – in fact they’re the only lyrics, delivered with, and surrounded by, a Rage Against the Machine kind of fervour that runs rampant right up until a delicate, clean bluesy bridge that circles back to the madness of before.
For the video, director Julian Von Plato (co-founder of DiscovrTV) duped Shameless by rolling cameras during a warm-up, the result being a freer and more authentic performance than we might have had had they done things the traditional way.
Though the song comes with a political message, its the sheer energy and chemistry that Shameless create on screen and through speaker, as well as their predilection for experimentation, that makes “Victim of Data” an immediate ear-worm.
Feature pic supplied by artist
