To say that Jeremy Loops has built up a solid international following over the last five years would be a gross understatement.
He’s steadily made the right inroads again and again, scoring opening slots for Milky Chance and Twenty One Pilots on their international tours and aligning himself with social media powerhouses like vlogger Ben Brown, all while crafting a very specific social media voice.
His immediate goal? To sell out Roundhouse in London on the 16th of February.
Roundhouse. Are you shitting me?? Do you know the calibre of acts that have graced that stage? From the ‘60s to the ‘70s we’re talking the who’s who of music – Bob Dylan, David Bowie, The Rolling Stones, Jimi Hendrix, they all rocked that stage. And after Roundhouse’s reopening in 2006, where its former glory was restored, the venue has once again become a world powerhouse as far as iconic spaces are concerned. Biffy Clyro’s recent MTV Unplugged Live springs immediately to mind…
This is where Loops is going to perform. Christ.
In the lead-up to all this Loops just dropped a tasty little track called ‘My People’ featuring James Hersey.
Hersey’s name might ring a bell from a little song called ‘Coming Over’ he did with Dillon Francis and Kygo which topped the Billboard Dance Club song chart back in 2016.
“Jeremy and I both lead lives that require us to spend a lot of time away from home. ‘My People’ is a homage not to the places we come from, but to the people there that keep us coming back,” Berlin-based Hersey explains about the co-written track.
“James and I had a jam session at my house in Cape Town the day after we first met,” Loops explained when questioned about his bond with Hersey. “It was effortless and so much fun, we kept saying we need to connect on a track together. It took two years to come to fruition, but I couldn’t be prouder of ‘My People’, and I’m equally amped to have James supporting us on the road this year.”
The track itself is exactly what we’ve come to expect from Loops – a positively upbeat melody, reflective lyrics, a catchy hook – it’s all there. It’s nothing groundbreaking, but it’s pleasant and most importantly, his fanbase are going to eat it right up.
It also doesn’t hurt that ‘My People’ was playlisted on approximately 12 New Music Friday playlists on Spotify around the world when it dropped last week.
We’re a long way from busking at the Old Biscuit Mill now, hey Jeremy?
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