The new campaign MK are running is fantastic. I’m sure you’ve seen the MK is… ads that have been running for a few months but apart from that, it’s been the viral aspect of it that has caught my attention.
Ill Gotten Gains, Eat. Sleep. Have Visions and Sweet Nothings, profile the ups and downs of three different 20-somethings. Apart from being highly entertaining and insightful at times, I rate that, apart from the adverts, the concept is a novel way to get people a) talking about and b) interested in the general aim of the campaign.
My preferred page out of the 3, Sweet Nothings, follows an unnamed protagonist/musician through their daily activities, which chronicles song-writing issues, brand politics and practices and their general musical likes and dislikes.
I for one am quite intrigued with how this is going to unfold.
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