vida e caffè celebrates World Poetry Day with Hear My Voice & Retail Capital

In the true spirit of vida e caffè’s ongoing commitment to their “vida e mundo” (life & the world) journey of ensuring a sustainable world for everyone, vida’s Caffè for Poems campaign, in collaboration with Retail Capital and poetry non-profit organisation, Hear My Voice, is the embodiment of being better together.

This initiative invites thousands of professional and budding poets to write and share original short poems and qualify for a free cup of coffee.

The campaign runs for three weeks from 1 March 2021 and culminates with a virtual poetry reading on World Poetry Day, 21 March 2021. Entrants are encouraged to write and share short poems with vida via social media.

How to enter:

  • Step 1: Write a poem about anything you want to express
  • Step 2: Submit your poem by taking a photo of your handwritten poem or use one of our templates and post it on your social media, tagging vida, Hear My Voice & Retail Capital, and with the hashtag #VidaForPoems
  • Step 3: We reward you with a free caffè via the vida app

Entrants are required to write an original piece of poetry with a word count of between 50 & 200 words, either digitally or on whatever they like and then take a picture of it to be shared on social media with us.

Successful entrants who follow the guidelines and meet the requirements to receive a reward, will be issued with a free solo caffè* in the vida app. The voucher entitles the holder to one free coffee (espresso, americano, meia de leite, flat white, cappuccino or latte), redeemable at any vida store, nationwide.

Click here to read more and here to find out how to enter.