At a time when the sense of belonging is more important than ever, the World’s #1 Bourbon partners with internationally renowned rock band Muse and South African Artists to celebrate the power of live music to bring people together.
As part of Jim Beam’s mission to inspire the sense of belonging, the brand will be spotlighting the reunion of fan communities and their favourite artists, bringing music and bourbon fans together. This exciting campaign will bring live experiences from June to December, kicking off in Durban with Mouse, Hated Related and Saturn Return at Winston Pub on the 4th of June.
The Welcome Sessions will be entertaining music fans in Gauteng, KwaZulu-Natal and the Western Cape, bringing bands such as BCUC, Shortstraw, Congo Cowboys, Yndian Mynah, Elle E, TOUGHGUY, Urban Village, Smokey Mercel, Dangerfields, Fuzigish, Hellcats, Red Robyn, Qadasi, Maqhinga, MX Blouse, Stiff Pap and more, to the spotlight.
Competitions will be running alongside the sessions with a grand prize of travelling to Kentucky, USA, to experience internationally-renowned rock band Muse live at the Jim Beam distillery, together with fans from all over the world.
Muse will perform live in Jim Beam’s Kentucky backyard on October 7th 2022. The winners will have the opportunity to visit Kentucky for a two-day, immersive experience featuring a bourbon distillery tour and exclusive one-of-a-kind live Muse set.
To enter, , and find your unique code to stand a chance to win tickets to see Muse live. Plus, you could win instant data vouchers, and be entered into a weekly draw where you could win an Entertainment Kit with a Weber braai and JBL Party Box. Keep a look out at your local bar or tavern for more chances to win with Jim Beam!
Listen out to Kerry-Anne’s Muse playlist on her show every Saturday, live on Mix 93.8 FM, to find out if you’re a winner!
For more information on Jim Beam and the Welcome Sessions, visit www.jimbeam.co.za.
