AKA’s latest music video “Finessin’” smacks of well-executed cinematography and narrative

AKA is arguably one of the most influential rappers to happen to SA’s hip hop scene. He has spent over a decade decorating the music industry with several chart-topping singles from “All Eyes On Me” featuring Burna Boy, to “The World Is Yours”, all kitted out with some top-shelf video accompaniments.

But Supa Mega has set yet another benchmark for himself with his latest visual offering for single “Finessin’” which is a cut above all those before it.

Producers Effect and directors Sitho Bandezi and Lindo Langa have executed a simple plot into a six and a half minute cinematic experience, complete with clean visual quality following AKA doing a bit of “good” to dilute the bit of the “bad” behind his name. The rapper helps Don Design and Lithapo (actress Lorraine Moropa) to bring down a corrupt foe in exchange for a clear name from his own criminal undertakings.

Bandezi is to thank for giving the production a punchy photographic heart beat, and colourist Jarryd Duthoit for razor-sharp colour work.

It is a truth universally argued that when SA hip hop icon AKA drops, “the country stops to listen”. With the continual release of cinematically-sound short music video features, including the rapper’s latest offering “Finessin’”, now the country will stop and watch too.